$22 SMOOTHIES ANYONE? THE RISE OF ULTRA-LUXURY GROCERY STORE CHAIN, EREWHON

From $20+ smoothies to exorbitant, you-can’t-live-without-it sea moss gel, there is something for everyone at EREWHON!

The chain made $11 million in one year on a single smoothie type - the Hailey Bieber strawberry smoothie.

They have done other collaborations with models, had their tote bags carried on a Balenciaga runway, and are actively growing in the California market with sights elsewhere.

#erewhon #trd #konposit

https://open.substack.com/pub/tracydecicco/p/22-smoothie-anyone-the-rise-of-ultra?r=4fg8lb&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true