MSCHF: MASTERS OF SCARCITY MARKETING

Meet MSCHF - part art collective, part direct-to-consumer company.

MSCHF drops products every two weeks - among the items launched - the Big Red Boot and the Jesus and Satan Lil Nas shoes.

They also sold the world’s smallest Louis Vuitton bag. 

And a toaster shaped bath bomb - so, things you never knew you needed!

Their drops are limited stock - so if you don’t get it now they’ll be gone - FOMO!

Full story here:

https://tracydecicco.substack.com/p/masters-of-scarcity-and-fomo-meet

#mschf #fomo #scarcitymarketing #retail #trd #konposit