JCPenney CEO Marc Rosen: Insights into the Retailer's Comeback - A Store Visit

Well, I was underwhelmed.

Granted, JCPenney has not upgraded the particular store that I was at. Yet.

Nonetheless, there was so much more that could have been fixed, in the meantime, that wasn’t done, such as: shoddy/crooked signage; uninspired merchandising; low energy campaign; etc.,. read more here!..