Billionaire's Best Friend: How Hermès and Brunello Cucinelli Defy Market Trends with Exclusivity
LVMH FALTERS. HERMES AND CUCINELLI WEATHER THE STORM
On the quarter, LVMH was down, but both Hermès and Brunello Cucinelli were up.
Why?
LVMH sits a bit more on the fashion side, while Hermès and Brunello Cucinelli represent pure, unadulterated luxury, and exclusivity; thus, LVMH is more subject to ebbs and flows.
Also, LVMH appeals to the aspirationally affluent and rich. Hermès and Brunello Cucinelli represent the super-rich and billionaires.
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