Executing Effective Sales Campaigns - What’s Your Message?

tracy deciccoJanuary 25, 2024Retail, sales, marketing, konposit, customerengagement

Why is Business Development Important Strategically?

Your newest and most innovative solution, service, or product is worthless without paying customers…

customer engagement, c-level, salestracy deciccoAugust 8, 2018sales, customer engagementComment

Sales as a Strategic Priority

Growing the top line is crucial to the success and the value of your company and should be viewed as a strategic priority for the executive board…

c-suite, c-level, customer engagement, salestracy deciccoJuly 18, 2018sales execution, sales, technology, customer engagementComment

Konposit on Women In Sales Podcast

Women In Sales podcast host Barb Giamanco and I spoke about calling high, being super-prepared, and adding extreme value for your clients. Check it out!

Konposit on iHeartRadio's CEO Money!

Tracy De Cicco, Konposit Principal, on a recent episode of iHeartRadio's CEO Money with Michael Yorba. Tracy and Michael discussed ways to build meaningful relationships with C-Level executives.

technology, sales, customer engagement, c-suite, c-leveltracy deciccoApril 18, 2018ceomoney, sales, sales strategy, customer engagementComment

Engaging with a C-Level Executive, Part II - Be Prepared, Be Very Prepared!

Now that you’ve done the initial prep for your meeting with the C-Suite, the real work is set to begin. Namely, preparing the agenda and assembling the messages and the team. You can do all the best initial preparations, but if you don’t have the meeting messages and agenda down, as well as the right team assembled, your meeting will not be optimized.

Building Meaningful Client Relationships, Part II

The second part in my series on building meaningful client relationships..

tracy deciccoFebruary 2, 2018tech, customer management, C-level, sales, sales execution, sales strategyComment

Building Meaningful Client Relationships, Part I

I wanted to touch on the topic of building meaningful client relationships. Relationships that matter. Relationships that count. Relationships that stand the test of time.

tracy deciccoJanuary 18, 2018technology, C-level, customer management, sales, sales executionComment

Customer, Customer, Customer

I’ve been selling and been in front of senior executive clients for the better part of 20 years. I’ve had some exemplary sales training, as at IBM and elsewhere, but some of my best ‘teachers’ have been my clients who have taught me over the years what it looks like to earn their business and their trust. Follows are a few of my thoughts on ‘mistakes’ I see that companies make when engaging with clients and ultimately trying to sell and move their products and capabilities.

customer engagementtracy deciccoJanuary 8, 2018sales, sales support, sales strategy, sales execution, startups, start-ups, technology, techComment

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